The Cyclist is a label of bags and accessories designed especially for urban cyclist and commuters. As a city cyclist, designer Julie Thissen did not want to choose between a stylish bag or a practical one. And more than rare are the ones which are both elegant and well adapted to a busy city cyclist’s life style.
We choose the wind-break wall in Rotterdam as the shooting place, which resists 75% of the wind for ships to keep the ships in sea-route when they enter the port. The giant and wild walls create a unique beautiful landscape, and we thought it is perfect fit for the Cyclist’s brand philosophy - the interesting combination of function and aesthetic value.